I found an article on the UAL website that detailed a workshop called
“Shameless Self Promotion” (https://www.arts.ac.uk/students/student-careers/stories/shameless-self-promotion/ Calina Muresan 29/04/2019)
Aimed at students coming to the end of their studies, it promoted and highlighted strategies to help them move forward with confidence into their given areas of interest
Facilitated by Sandra Fearon and Genevieve Muwana, who teach Fashion Marketing and Branding at LCF. Part of Graduate Futures week (April 2019) they talked about “how to promote the best version of yourself without feeling guilty”
As well as looking into the ‘shame’ that can be attached to self promotion, and how it can limit us, they also introduced the AIDA model that broke down what self promotion is, where and how it could be directed, why it’s important and how it is your own responsibility They also included the LIPS project aimed at how to conduct your-self in interviews
Whilst the workshop was specifically directed at students entering the fashion industry, I felt that the model presented could be adapted, integrated and of use to all graduating students, whilst another idea that could be examined is the potential benefit of introducing this type of workshop as early as the first year of undergraduate study. Broaching the subject of self-promotion/self esteem as areas that can be worked upon throughout their studies; adding to the benefits to be gained besides the curriculum, and providing a usefull, if not invaluable resource for students to work with and create strategies to help move beyond university with success.